Shevchenko, I.S.2018-01-222018-01-222017Shevchenko I.S. Conceptualization of interaction styles in discourse: a diachronic analysis of MODESTY // Cognitive Linguistics in Wroclaw Conference (December 2-3, 2017) – Режим доступу: https://sites.google.com/site/coglingwroc2/thematic-panels/semantics2https://ekhnuir.karazin.ua/handle/123456789/13660This paper narrows in on the conceptualization of modest communicative behaviour lexicalized in the English language and discourse; in particular, it reconstructs its historical variation. Using online British databases I will first single out the lexical-semantic properties of the concept’s name; then find out the concept’s categorical characteristics; model its cognitive schemata; single out the concept’s discourse realization, the range of cognitive metaphors, and finally trace their changes through history.enmodest discourse interaction, concept-property, cognitive pragmatics, historical variationArticle