Derevianko, О.Н.Дерев’янко, Олена Георгіївна2022-01-192022-01-192019Derevianko, O. (2019). Reputation stability vs anti-crisis sustainability: Under what circumstances will innovations, media activities and CSR be in higher demand? Oeconomia Copernicana, 10(3), 511-536. doi:10.24136/oc.2019.025https://ekhnuir.karazin.ua/handle/123456789/17346The difference of war and peace can help gain an under-standing of the differences in the management of a company's reputation in terms of its stability as compared to the state of a reputation crisis. The question of practical confirmation, which is left open, is whether there is a positive correlation between the anti-crisis activity of the reputation management system and its stability in a long-term perspective, or whether these two factors are inversely related.enreputation management systemcorporate reputationreputation rankingreputation stabilitycorporate social responsibilityCSRUkraineArticle