Corporate reputation management: theory and applied rating approach

Derevianko, O.H.Дерев’янко, Олена Георгіївна2022-01-192022-01-192019Derevianko O.H. Corporate reputation management: theory and applied rating approach // Innovative entrepreneurship: approach to facing relevant socio-humanitarian and technological challenges : collective monograph / [I. M. Riepina, V. V. Lavrenenko, L. A. Petrenko et al.]. – Lviv-Toruń : Liha-Pres, 2019. – P. 118–141.https://ekhnuir.karazin.ua/handle/123456789/17339The problem of research of reputation management systems (RMS) of enterprises is raised in scientific works not very frequently, being mainly a field of interest for practicing PR specialists and outsourcing consultants. In addition to the above, the following trends are obvious.enResearch Subject Categories::SOCIAL SCIENCESCorporate reputation management: theory and applied rating approachArticle