Management of the company's business reputation

Abstract

The object of the research is the process of managing the company's business reputation of GAC Commercial Automobile Co., Ltd. The subject of the research is the development of ways of managing business reputation at GAC Commercial Automobile Co., Ltd. The purpose of the research to develop measures to improve the management of the business reputation of GAC Commercial Automobile Co., Ltd. The research results are of great significance for improving the reputation management level of GAC commercial vehicles and promoting the healthy development of the automotive industry. The obtained results can be used in the development of methodological foundations for the design of a personnel management mechanism at a company as a means of preventing its internal threats.