Formation and development of event management

Abstract

The object of research is event management in companies. The subject of research includes the theoretical, methodological, and applied foundations for the formation and development of event management in enterprises under modern conditions. The purpose of the master's thesis is to develop theoretical-methodological and applied approaches to the formation and advancement of event management in enterprises. Tasks of a qualifying master's thesis include: to reveal the essence and key characteristics of event management; to generalize the typology of events as objects of event management within enterprises; to investigate the conceptual model for the formation and application of event management in enterprise operations; to provide a general description of JSC CB "PrivatBank"; to evaluate event management indicators at JSC CB "PrivatBank"; to analyze the marketing and advertising campaigns of JSC CB "PrivatBank"; to improve the event management positioning model in enterprise management; to propose suggestions for introducing team-building activities at JSC CB "PrivatBank" during wartime; to justify the implementation of an ambassadorship program as a component of event management in the banking sector. Based on the results of the research, theoretical and practical provisions were formulated, which the author has developed into specific proposals for enhancing the formation and development of event management in enterprises under modern conditions. The practical value of this research lies in its recommendations for improving the application of event management in JSC CB "PrivatBank," which can also be adapted by other enterprises to enhance their operational and marketing outcomes. These findings contribute to the broader field of strategic management, demonstrating the transformative potential of event management in achieving organizational success.