The company's integrated marketing system and ways to improve it

Abstract

The object of the study is the company's integrated marketing system and improvement methods. The subject of the study is on the theoretical, methodological and practical aspects of the effectiveness of an integrated marketing system in a company. The purpose of the master's thesis is to summarize the theoretical foundations of the organization, reveal the practice of the current company's integrated marketing system process and find ways to improve this work by systematizing existing suggestions on the issue. Based on the research findings, the organic combination of theoretical analysis and empirical research has enriched the theory of building an integrated marketing system for enterprises, and provided useful guidance for practical operations of enterprises, and has been transformed into specific suggestions for the management of the company's integrated marketing system. The obtained results can be applied by the management of any enterprise to strengthen the integrated marketing system of the enterprise.