Mechanism on banking crediting of legal entities and its role on growing bank profitability

Abstract

The object of research is the marketing activities of commercial banks on the example of Industrial and Commercial Bank of China (ICBC). The subject of research is the organizational and managerial relationships arising in the process of bank crediting activities. The purpose of the qualifying master’s thesis is to develop theoretical approaches and practical commendations for organizing crediting activities in commercial banks to enhance their operational efficiency as a means of achieving competitiveness. Based on the results of the research, the author formulated theoretical and practical provisions, which were translated into specific proposals for improving the management of crediting activities in commercial banks. The obtained results can be utilized for further research into the functioning of crediting processes in banks as well as for analysing credit strategies aimed at increasing customer trust and loyalty.