Scientific management methods in the field of finance and banking technology

Abstract

Object of Research: The research focuses on the precision marketing ecosystem of credit card instalment services within China’s banking sector, particularly under competitive pressures that demand efficient, data-driven strategies for customer targeting. Subject of Research: This study employs a literature review, interview surveys, and data analysis, with quantitative methods applied to the precision marketing of credit card instalment services at the SX branch of the Bank of China. Purpose of Qualification Master's Work: This work aims to enhance the precision marketing efficiency of the credit card instalment services at the SX branch of the Bank of China. By analysing current practices, identifying challenges, and proposing targeted improvements, the research seeks to address marketing inefficiencies through a data- driven precision marketing framework.