Management of socio-economic systems on the basis of increasing the effectiveness of marketing services in the conditions of digitalization

Abstract

The collective monograph examines the stages of the evolution of the management of socio-economic systems based on the use of marketing tools and the management of integrated information systems of marketing services in the conditions of globalization, the issue of the effectiveness of management of organizational and functional tools of marketing services in the conditions of digitalization, innovative conditions for the formation of a digital environment of marketing services in the system management of socio-economic systems and peculiarities of management of accounting and analytical provision of marketing services in conditions of digitalization. The collective monograph is intended for students of education, scientists, teachers, graduate students, managers of enterprises, organizations, employees of marketing services, who are interested in the research issues. The published materials reflect the authors' own opinion, which may not coincide with the editor's position and may be debatable. The authors are responsible for the content of the materials.