Innovative aspects in the formation of a client-oriented bank strategy

Abstract

Object of research: Customer Service and Strategy Formulation in China's Banking Industry. Subject of research: Optimize bank development strategy based on improving customer service quality. Purpose of qualification master's work: As a complex system concept, customer service is the basis for banks to achieve stable and sustainable development. With the rapid development of the Internet, the competition between banks in the same industry has become increasingly fierce, and the improvement of customer service quality has become very important. On this basis, this article will further analyze the current customer service situation of Bank A and gain a deeper understanding of customer needs. Efforts should be made to put customers at the center, avoid customer churn, improve the organizational structure and related service processes of the bank through professional knowledge and theoretical analysis, and apply them to marketing, technology, and customer related fields. Based on customer demand orientation, further optimize customer service strategies, enhance customer satisfaction with China Merchants Bank, and promote the optimization of A Bank's development strategy.