Management of business processes at the enterprise

Abstract

In accordance with the goal of the research, the following tasks were set and solved. The role and essence of business processes in enterprise management were revealed and analyzed. Key methods for managing and optimizing business processes at enterprises were examined. The use of automation as a method for business process optimization was studied. The influence of consumer preferences on the structure and dynamics of business processes was investigated. The organizational and economic characteristics of the enterprise “AdidasUkraine” were reviewed. The impact of changing consumer preferences on the key business processes of LLC “Adidas-Ukraine was analyzed and evaluated.