Management of the company's intellectual resources and ways to improve their efficiency

Abstract

The object of the study is intellectual resources of an enterprise as part of its competitive edge. The subject of the study is the system for enhancing intellectual resources and efficiency in Li Auto Company. The purpose of the qualifying master's thesis is to delve into the strategies employed by Li Auto in its pursuit of market dominance and technological advancement in the electric vehicle (EV) industry within the system of its intellectual resources management. Based on the results of the study theoretical and practical provisions regarding the optimization of intellectual resources management were developed. The practical significance: the research results will offer recommendations for Li Auto's future development, based on the findings of the analysis. These recommendations will focus on areas such as product innovation, market expansion, and strategic partnerships, aiming to provide insights that can help the company sustain its growth and achieve its long-term objectives in terms of human resource management. Obtained results: as a result of the thesis research ways of improving the competitiveness of Li Auto and its personnel management system were proposed.