Marketing management of the company in the conditions of the economic crisis

Abstract

The object of the research is the marketing management process The subject of the research is to provide the scientific basis for theoretical and methodological approaches to marketing management, and strategies for marketing management development. The purpose of the master's thesis is to scientifically demonstrate theories and methodological methods, and provide practical and feasible suggestions for marketing management of BYD Company. Based on the research results, the author formulated theoretical and practical regulations, and transformed them into specific recommendations for market management of companies during economic crises. Practical suggestions were also provided to improve its efficiency, including the use of electronic market management applications for this purpose. The obtained results can be applied by the management of any company and institution to strengthen the company's market management during economic crises.