Deposit strategy as a factor on increasing bank competitiveness

Abstract

The object of research is the deposit strategy of Chinese banks and its impact on enhancing the competitiveness of these banks. The subject of research in the provided context is the deposit strategy of Chinese banks. The purpose of the qualifying master’s thesis is to assess a student's research and analytical abilities, critical thinking, and academic writing skills on a specialized topic, contributing to their professional and academic growth. Based on the results of the research, the author formulated theoretical and practical provisions and proposed parameter optimization and suggestions for deposit strategy of Chinese banks. The obtained results can provide theoretical and practical provisions for optimizing the deposit strategy of banks, enhance service quality with a diversified and personalized deposit product structure, and accelerate product innovation through comprehensive use of financial technology, thereby promoting the continuous improvement of bank competitiveness.