Funding of Innovative Activities of Enterprises

Abstract

The master's thesis is devoted to the study of financing innovative activities of enterprises as a factor in ensuring competitive strategy under conditions of uncertainty. The research analyzes the theoretical foundations of competitive strategies and innovations, as well as their role in strengthening the competitive position of enterprises in the food industry. Special attention is paid to the analysis of the market for the production and sale of semi-finished food products in Ukraine and to the identification of possible innovations that can ensure sustainable competitive advantages. The study examines the financing mechanisms of innovative activities using the company “Galya Baluvana” as an example Based on the research results, recommendations are proposed for improving the financing of innovations in order to enhance the competitiveness and long-term development of enterprises in the food industry.