Management of the bank's reputational risk

Abstract

The object of research is processes of organization and implementation of reputational risk management in the banking sector under modern conditions. The subject of research includes theoretical foundations and methodological approaches to the evaluation and management of reputational risks in banking institutions. The purpose of the master's thesis is development and scientific justification of organizational and economic approaches to managing the reputational risks of banking institutions. Tasks of a qualifying master's thesis include: to examine the theoretical foundations and components of the business reputation of banking institutions; to reveal the nature and features of reputational risks in the banking sector; to explore methodological approaches to assessing a bank's business reputation and reputational risks; to provide a general description of the activities of JSC "OTP Bank"; to analyze the financial results and achievements of JSC "OTP Bank"; to evaluate the current state of the reputation of JSC "OTP Bank" using qualitative and quantitative research methods; to substantiate a reputational risk management strategy for banking institutions, taking into account modern challenges and trends; to investigate the features of ESG (Environmental, Social, and Governance) risk management in the banking sector and determine their impact on the reputation of financial institutions; to develop recommendations for improving the reputational risk management policy at JSC "OTP Bank," based on an analysis of existing approaches and best practices.