Ways to improve the efficiency of the company's personnel management

Abstract

The object of the research is the process of improving the efficiency of the company's personnel management. The subject of the research is the development of the efficiency of enterprise personnel management and the incentive system for enterprise employees. The purpose of the qualifying Master's thesis is to explore how to improve. personnel efficiency of Nike, Inc. and overall operational efficiency by optimizing human resource management strategies and implementing effective management measures. This goal not only involves training and career development planning for existing employees, but also includes optimizing the recruitment process, improving the employee performance evaluation system, and innovating incentive mechanisms. Through these comprehensive measures, Nike aims to create a more efficient, flexible, and competitive human resources environment to adapt to rapidly changing markets and consumer demands, ensuring the company's leadership position in the global sports equipment industry. According to the results of the research theoretical and practical provisions were formulated, which were brought by the author to specific proposals for improving company's personnel management. The obtained results can be used as a theoretical and practical foundation for enterprises as an effective reference for improving personnel efficiency.