Corporate reputation management: theory and applied rating approach
| dc.contributor.author | Derevianko, O.H. | |
| dc.contributor.author | Дерев’янко, Олена Георгіївна | |
| dc.date.accessioned | 2022-01-19T08:05:41Z | |
| dc.date.available | 2022-01-19T08:05:41Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | The problem of research of reputation management systems (RMS) of enterprises is raised in scientific works not very frequently, being mainly a field of interest for practicing PR specialists and outsourcing consultants. In addition to the above, the following trends are obvious. | ru_RU |
| dc.identifier.citation | Derevianko O.H. Corporate reputation management: theory and applied rating approach // Innovative entrepreneurship: approach to facing relevant socio-humanitarian and technological challenges : collective monograph / [I. M. Riepina, V. V. Lavrenenko, L. A. Petrenko et al.]. – Lviv-Toruń : Liha-Pres, 2019. – P. 118–141. | ru_RU |
| dc.identifier.uri | https://ekhnuir.karazin.ua/handle/123456789/17339 | |
| dc.language.iso | en | ru_RU |
| dc.publisher | Lviv-Toruń : Liha-Pres | ru_RU |
| dc.subject | Research Subject Categories::SOCIAL SCIENCES | ru_RU |
| dc.title | Corporate reputation management: theory and applied rating approach | ru_RU |
| dc.type | Article | ru_RU |
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