Identification of a company’s reputation management model

Abstract

In the article, the general reputation management (RM) model is substantiated; a system of criteria for model identification has been formed; and typical company reputation management models have been described. It has been proven that reputation management model identification must be performed in three domains: firstly, by reviewing the level of interaction with key stakeholders (feedback review and stakeholder’s involvement in a company’s positive reputation formation); secondly, research of how active the measures towards formation and maintenance of reputation are; thirdly, development the level of the reputation management system’s organizational component within a company.