Stakeholder engagement to replace traditional activities in Reputation Management System: insights from Ukrainian food processing companies
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Дата
2018
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Видавець
Анотація
Engaging stakeholders in reputation management processes in the digital economy,
including through the use of their activity on the Internet and social networks, is a
way to reduce the irrational reputation-support activity of the company’s management
and staff. Given the empirical research data (sociological survey) on the Ukrainian
food processing companies, the article analyzes stakeholder engagement to replace
traditional activities of the company’s management and personnel in the reputation
management system. As a result, the author’s hypothesis was proved that the natural
development (increasing the maturity level) of the Reputation Management System
(RMS) takes place towards a gradual transfer of reputation management functions
from managers to enterprise stakeholders, that is, the traditional reputation activity
of the company’s management and personnel is being replaced by stakeholder engagement.
It is also proved that the level of development of the reputation management
organizational system (organizational preconditions) should be high, but aimed not so
much at ensuring the activity of the enterprise management and personnel to maintain
its reputation, but rather at the involving stakeholders’ delegated to manage the
company reputation.
Опис
Ключові слова
reputation, reputational risks, managing corporate reputation, organizational preconditions, indirect reputation management
Бібліографічний опис
Derevianko, Olena. Stakeholder engagement to replace traditional activities in Reputation Management System: insights from Ukrainian food processing companies. PROBLEMS AND PERSPECTIVES IN MANAGEMENT. SCOPUS – 2018. Volume 16, Issue 4. – P. 314-330. DOI:10.21511/ppm.16(4).2018.26